Calvin Klein's Latest Man (July 14 2008 - DNR)
NEW YORK — Calvin Klein Underwear will kick off a worldwide advertising campaign this fall with two new faces—and bodies. The iconic brand has tapped sultry actress Eva Mendez to represent its women’s line, while Calvin Klein Men’s Underwear will receive an extra push from model Garrett Neff, who will endorse the brand’s Calvin Klein Body and new Calvin Klein Body Stretch lines. The men’s global print and outdoor initiative is scheduled to launch in 17 countries, with print and outdoor media timed to coincide with September magazines.
Shot on location in Miami by renowned photographer Bruce Weber, who shot Calvin Klein Underwear’s first ad campaign 25 years ago, the sexy black-and-white images epitomize the very clean yet sensual aesthetic that Calvin Klein has become so well known for. Neff, who is the face of the company’s fragrance, Calvin Klein Man, was featured alongside Kate Bosworth in the spring ad campaign for Calvin Klein Jeans. He succeeds Academy Award–nominated actor Djimon Hounsou as Calvin Klein’s latest body.
wow!
