Daniel Lee - Designer, Creative Director of Burberry

although i agree that that coat isnt the worst example for their currently absurd pricing... i think youre giving the construction more merit than it should. Its still burberry, it wont be made by artisans who will dedicate hours just to correct the seams; the pattern can be a bit forgiving.
 
Yea. I would say for Burberry that is Haute Couture.
 
Id buy it too … I dont do grey outerwear but its nice.
 
I must admit that I'm actually quite shocked that they're planning on replacing Akeroyd before Daniel Lee. Good intuition from the suits at Burberry though.
I wouldn’t be quick to say that Lee is safe though but looking for a new CEO means that they understands that the problem is more strategic than creative.
If the chairman is indeed interviewing people, it also means that they have discussions on the state of the industry and Burberry’s place in that eco-system.

Like @Frederic01 more than Bizarri, I think they needs someone who has the experience of the top 10 to kind of give them a slap on the face to realize where the brand should head to!

But Riccardo Bellini, who was at Chloe and Margiela can be a good name too. I also think about Bastien Daguzan who was instrumental in the success of Paco Rabanne and who worked for Uniqlo. One of his great ideas for the success of Paco Rabanne was to rethink the pricing (Paco Rabanne was more exclusive before him) and the distribution.

And considering what is going on with Farfetch, maybe they can also court Stephanie Phair.
 
BY
fashionnetwork.com

PUBLISHED
Apr 25, 2024

Analysis: why is Burberry a possible takeover target?​

Burberry’s falling share price puts it in the sights of deep-pocketed groups seeking likely takeover targets, an analyst said this week.

fc30.jpg

Burberry - Fall-Winter2024 - 2025 - Womenswear - Londres - ©Launchmetrics/spotlight


Although the company’s shares closed slightly higher on Thursday, they’re down over 18% this year and almost 56% in the past 12 months.
They’re even 43% lower than they were five years ago, before the pandemic.

And with the pound at a low level too, the combined effect means potential bidders could bag themselves a relative bargain.

That said, Burberry is hardly at the bargain basement level of other UK businesses like ASOS (value £410 million) and Boohoo Group (value £421 million) as its market valuation based on its Thursday share price is still a hefty £4.1 billion.

Others with similar valuations haven’t been major targets so why might Burberry be one?

Recovering M&S is valued at £5.22 billion but was 53% lower a year ago at a lesser valuation than Burberry without major takeover approaches. The big difference with Burberry is that it operates in the luxury sector. This sector may be under pressure at present but is still hugely in demand by other luxury groups, by sovereign wealth funds, by serial acquirer fashion firms and by private equity businesses.

The Kering profit warning this week sent Burberry’s shares down on Wednesday, and in response to this, Abrdn investment manager Sasha Kachanova told The Telegraph: “Burberry remains a potential takeover target, particularly at its current valuation.”

And the newspaper cited a survey of 17 City of London merger and acquisition desks, fund managers and analysts conducted by Bloomberg in 2023 that identified Burberry as among the top possible takeover targets. Also cited in that survey were Germany’s Hugo Boss and Swiss luxury group Richemont, by the way.

Kachanova highlighted Burberry’s unusual position “as the sole British brand of scale operating independently” and also pointed out its “rich heritage and the opportunity to enhance its iconic product lines and accessories”.

With consolidation the name of the game in luxury (even though Tapestry’s Capri Holdings merger has hit a — possibly temporary — roadblock), some see Burberry’s small size relatively speaking as a major vulnerability.

The company hasn’t commented on the speculation.
 
Go back to LVMH Daniel.
I’m going to buy all the Burberry by him in outlets by the end of the season lol.

I wonder if the CEO will be fired soon. Because except for the show, signing brand ambassadors, the subway station thing and raising prices, what is his strategy.

How can a brand like Burberry has no news or event on engagement with it audience and clients outside of FW?
 


They only have themselves to blame: Burberry is far too expensive at the moment. They made an enormous error in their pricing strategy in their attempt at "brand elevation" and it has back fired, which surprises no one. Whoever was in charge of this idea should leave immediately and go back to Unilever or whatever non-luxury goods company they came from.

The problem now is that all these brands which are "elevating" their image via drastic price increases have now alienated their core customer base. High-Net-Worth individuals are not enough to sustain a brand - you need the middle market to keep things going. That is what made Gucci by Alessandro Michele such a success for example.

Add to that problem that Tisci's cheap and nasty streetwear is gone, well of course the sales are going to dwindle in places like Mainland China. What did they expect? Tisci turned Burberry into a streetwear brand that students and "aspirational" customers were going to for t-shirts and logo stuff, and now that is all gone and everything is so expensive, these customers have gone elsewhere.
 
Me Too Lola! HAHA.
Im so mad for buying the 2 pieces from the SS2024 collection already. Some pieces of the first collection are already on Yoox at the prices they should have been listed on retail!

I have the feeling that the over complicated Riccardo’s stuff is tough to sell too.

Tbh, if their strategy continues to go with those prices, even with Hedi Slimane at the helm, they will continue to fail.
 
I thought of Burbs as the British Ralph, and they have always had classic items that I wanted to buy, right up until they hired Tisci and it all went downhill from there. Everyone has figured out that price doesn’t equate to quality in the luxury sector today; I can get a trench from Mackintosh for a third of the price but almost as good in construction.

If they kept their coats at a realistic price, say starting at 1.5k usd for a basic cotton garb model, moving up to 4k for one with silk and leather accents, that’s fine by me, and probably fine by most educated consumers who will conclude that finer fabric makes the difference.

One thing I like about RL is that he’s steered clear of the LVMH dick measuring contest. To 99% of people luxury brands are all fabulously expensive and they won’t be able to tell you that Dior is more expensive than Givenchy. Secondly, people with real money don’t compare the cost of their clothing of all things. Watches, maybe cars, mostly property and holidays. You can get a really expensive cashmere coat from purple label that’s very well made, but only a trained eye could tell the difference.
 

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