nationalsalt
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Given that most labels make the lion's share of their money from fragrances, accessories or other licensing deals, who actually makes the most money from selling clothes?
Yes I was thinking Dries too; he isn't really known for shoes, bags, perfumes etc. Good shout on Alaia and Versace as well. Thoughts on Rick Owens? I realise a high percentage probably comes from his shoes.My guesses among the independents would include Alaïa and Dries van Noten. Also Versace, mostly because for a brand so well-known, Versace is rather light on the leather goods promo even if they still have perfumes.
In terms of having a major brand whose revenues come mostly from clothes - probably Ralph Lauren?
Great list! Ah Lanvin under Alber Elbaz...what a time to be alive.Alaia, Versace, Zegna, Burberry, AMI, Isabel Marant, Lanvin (used to sell mostly clothes under Alber), Balmain, Dries Van Noten, Thom Browne, Rick Owens (probably), Max Mara, Ralph Lauren, Tommy Hilfiger, Oscar De La Renta. Those are brands that I have on top of my head…
Im sure Thom sells more of his separates than actual suits, even if a loyal customer of the RTW might buy a suit every season but maybe you should look at their numbers if it’s specified.Great list! Ah Lanvin under Alber Elbaz...what a time to be alive.
I agree with all those names - the only one I would query further is Thom Browne. I know he probably sells a lot of those armband cardigans and suit shorts, I just wonder how sales of those stack up compared to his ties, socks, wallets, animal bags etc.
Versace and Burberry sell more of other categories than clothing. Ralph Lauren and Tommy Hilfiger are tricky ones because there are so many licenses and sub-brands - everything from bedding to wall paint.Alaia, Versace, Zegna, Burberry, AMI, Isabel Marant, Lanvin (used to sell mostly clothes under Alber), Balmain, Dries Van Noten, Thom Browne, Rick Owens (probably), Max Mara, Ralph Lauren, Tommy Hilfiger, Oscar De La Renta. Those are brands that I have on top of my head…
Versace and Burberry sell more of other categories than clothing. Ralph Lauren and Tommy Hilfiger are tricky ones because there are so many licenses and sub-brands - everything from bedding to wall paint.
Leaving out brands that don’t offer much else or only recently expanded beyond clothing:
Akris, Kiton, Brioni, Rag & Bone, Brunello Cucinelli, Issey Miyake, Helmut Lang, Sacai, Wales Bonner.
Accessories is the biggest department.What would you say Burberry sells the most of? I would have thought a fair chunk of their sales still come from trench coats and outerwear - I can't really think of any hugely popular bags or accessories they offer.
Good to know!Accessories is the biggest department.
Revenue by product (£m) (2023)
Accessories: 1,125
Women's: 867
Men's: 868
Children's, Beauty and other: 184
From their annual report https://www.burberryplc.com/content...nual-report-2022-23/Annual-report-2022-23.pdf